The JM Buzz

81 Episoder

1. Do Autonomous Products Deprive Us of Meaningful Experiences?

   Publisert: 24.8.2023
2. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

   Publisert: 17.8.2023
3. Brand Extensions Often Fail—Here's How To Them Up for Success

   Publisert: 10.8.2023
4. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

   Publisert: 27.7.2023
5. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Publisert: 13.7.2023
6. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Publisert: 6.7.2023
7. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

   Publisert: 29.6.2023
8. It's Time for Marketing Researchers to Change Their Approach to Gender

   Publisert: 22.6.2023
9. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

   Publisert: 8.6.2023
10. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Publisert: 1.6.2023
11. How Language Affects Content Engagement

    Publisert: 25.5.2023
12. Can Soda Brands Reduce Sugar Without Losing Sales?

    Publisert: 11.5.2023
13. When to Use Facts vs. Feelings for Soliciting Donations

    Publisert: 4.5.2023
14. How Effective is Advertising for Robotic Surgery?

    Publisert: 27.4.2023
15. Financial Vulnerability Is About More than Just Income

    Publisert: 20.4.2023
16. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Publisert: 13.4.2023
17. Answer This Question Before Selling a New Innovation

    Publisert: 6.4.2023
18. How Subscription Companies Can Avoid "Box Fatigue"

    Publisert: 30.3.2023
19. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

    Publisert: 23.3.2023
20. Can You Trust Doctors' Yelp Ratings?

    Publisert: 16.3.2023