The JM Buzz
En podkast av Journal of Marketing
Kategorier:
81 Episoder
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JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Publisert: 28.3.2024 -
Should Hospitals Specialize in an Area or Diversify?
Publisert: 7.3.2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Publisert: 29.2.2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Publisert: 15.2.2024 -
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Publisert: 8.2.2024 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Publisert: 1.2.2024 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Publisert: 25.1.2024 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Publisert: 18.1.2024 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Publisert: 11.1.2024 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Publisert: 4.1.2024 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Publisert: 7.12.2023 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Publisert: 16.11.2023 -
How Do Investors React to Crowdsourcing Contests?
Publisert: 9.11.2023 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Publisert: 19.10.2023 -
Collaborating with Universities Makes Products More Attractive to Consumers
Publisert: 12.10.2023 -
How to Stop Customers from Abandoning Self-Designed Products
Publisert: 5.10.2023 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Publisert: 28.9.2023 -
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
Publisert: 14.9.2023 -
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)
Publisert: 7.9.2023 -
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?
Publisert: 31.8.2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
