The JM Buzz

81 Episoder

1. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Publisert: 9.3.2023
2. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Publisert: 2.3.2023
3. Three Simple Ways to Encourage App Adoption

   Publisert: 23.2.2023
4. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Publisert: 16.2.2023
5. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Publisert: 9.2.2023
6. Sell More to a Customer by Treating Other People and Property Considerately

   Publisert: 2.2.2023
7. How to Mitigate the Effects of Insider Selling

   Publisert: 26.1.2023
8. How Voice Technology Influences What We Reveal About Ourselves

   Publisert: 19.1.2023
9. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

   Publisert: 12.1.2023
10. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Publisert: 15.12.2022
11. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Publisert: 8.12.2022
12. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Publisert: 1.12.2022
13. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Publisert: 17.11.2022
14. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Publisert: 10.11.2022
15. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Publisert: 3.11.2022
16. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Publisert: 13.10.2022
17. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Publisert: 6.10.2022
18. How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance

    Publisert: 28.9.2022
19. Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity

    Publisert: 28.9.2022
20. Complaint De-escalation Strategies on Social Media

    Publisert: 28.9.2022