The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
The JM Buzz - En podkast av Journal of Marketing
Kategorier:
Do price promotions on some products impact the demand for other products depending on their relative locations within a display? A new Journal of Marketing study says yes. Read an in-depth recap of this research here: https://www.ama.org/2023/05/30/the-secret-to-in-store-displays-where-to-place-discounted-products-relative-to-regularly-priced-products-to-maximize-sales/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231172111 Reference: Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski, “The Negative and Positive Consequences of Placing Products Next to Promoted Products,” Journal of Marketing. Narrator: Elizabeth Ann Sismour Acknowledgments: Aman Soni Topics: product displays, price promotions, retailing, retail, sales, brick-and-mortar, marketing, marketing research