The JM Buzz
En podkast av Journal of Marketing
Kategorier:
81 Episoder
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How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications
Publisert: 7.11.2024 -
Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies
Publisert: 24.10.2024 -
The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls
Publisert: 17.10.2024 -
Can the On-Demand Model Work for Online Educational Platforms Like Coursera?
Publisert: 10.10.2024 -
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Publisert: 3.10.2024 -
Using Generative AI to Provide Empathetic Customer Care
Publisert: 19.9.2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Publisert: 12.9.2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Publisert: 5.9.2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Publisert: 8.8.2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Publisert: 1.8.2024 -
How Drug Price Regulations Backfired in India
Publisert: 18.7.2024 -
Influencers with Smaller Followings Are More Cost-Effective
Publisert: 11.7.2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Publisert: 30.5.2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Publisert: 23.5.2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Publisert: 9.5.2024 -
How Coining a New Term Can Encourage Specific Behaviors
Publisert: 2.5.2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Publisert: 25.4.2024 -
Decolonizing Health Care: The Role of Marketing
Publisert: 18.4.2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Publisert: 11.4.2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Publisert: 4.4.2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
