Marketing MasterClass - Psychology in Communication
En podkast av Michal Szaniecki
33 Episoder
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13. Bite-size take-away of Psychology in Communication
Publisert: 4.4.2021 -
12. Pragmatic Toolbox to beef up your communication power
Publisert: 4.4.2021 -
11. Briefly into emotions
Publisert: 4.4.2021 -
10. Metacommunication - saint grail for successful behavior change
Publisert: 4.4.2021 -
09. Peripheral Route: more examples to get the gist
Publisert: 4.4.2021 -
08. Peripheral Route: low attention - high memory capacity & emotions
Publisert: 4.4.2021 -
07. Central Route: its traps and how to overcome them
Publisert: 4.4.2021 -
06. Central Route: high attention - low memory capacity
Publisert: 4.4.2021 -
05. Two routes of communications in detail
Publisert: 4.4.2021 -
04. From brain capacity to two routes of brand communications
Publisert: 4.4.2021 -
03. How humans process communications
Publisert: 4.4.2021 -
02. Why declarative evaluation of brand communications falls short of your expectation
Publisert: 4.4.2021 -
01. Introduction to Marketing MasterClass - Psychology in Communication
Publisert: 4.4.2021
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
