04. From brain capacity to two routes of brand communications
Marketing MasterClass - Psychology in Communication - En podkast av Michal Szaniecki
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Since we now understand how human's brain processes any communications - in this episode we will simplify the science and will make a pragmatic definition for two distinctive routes for your communication to work. We will start to depict a clear context and circumstances when each of the routes can be more effective for your brand. https://pentonica.net
