Marketing MasterClass - Psychology in Communication
En podkast av Michal Szaniecki
33 Episoder
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33. Power of serendipity in building brand concepts
Publisert: 4.8.2023 -
32. Obliquity as a shortcut to build important brand equities
Publisert: 27.7.2023 -
31. Simple 5 benefits of Celebrity Endorsement
Publisert: 17.6.2023 -
30. What do we need loyal consumers for
Publisert: 27.5.2023 -
29. Marketer as Scientist
Publisert: 20.5.2023 -
28. Is it more important to be different or distinctive?
Publisert: 14.5.2023 -
27. Incrementality illusion
Publisert: 7.5.2023 -
26. Scarcity Effect decoded
Publisert: 29.4.2023 -
25. Bigger Logo, ChatGPT!
Publisert: 8.4.2023 -
24. How we should invest in Brand Building vs Performance Marketing
Publisert: 7.1.2023 -
23. In-housing media buying
Publisert: 25.9.2022 -
22. How to win Effie Award
Publisert: 29.10.2021 -
21. Vessels & Harbors - our time with brands
Publisert: 23.8.2021 -
20. Fly against all odds - repositioning our potentials
Publisert: 19.6.2021 -
19. Cornered to Wow - how procurement-led world makes marketers more daring
Publisert: 9.6.2021 -
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
Publisert: 2.6.2021 -
17. Brand's Job - fixers and boosters
Publisert: 23.5.2021 -
16. Mt. Stupid - best trip to be late with innovations
Publisert: 19.5.2021 -
15. Best Practice - nemesis of progress?
Publisert: 17.5.2021 -
14. Creativity - with or without constraints?
Publisert: 2.5.2021
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
