28. Is it more important to be different or distinctive?
Marketing MasterClass - Psychology in Communication - En podkast av Michal Szaniecki
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In this episode we're trying to understand the importance of being different on the USP level vs being distinctive. We show how being different may be important, but it's typically not a permanent advantage. And how it is critical to be distinctive for the growth of our brand. As always, share your thoughts at [email protected]. And see you in the next episode!
