24. How we should invest in Brand Building vs Performance Marketing

New Year's resolution: invest smarter in my brand. But how exactly? In this episode we're collecting relevant insights from key marketing gurus and showcasing well documented brand choices to try to answer how to start thinking about our marketing budgets and how to assign them to building our brand salience (which is so darn difficult to explain to our CFO/CEO - as well as to the Performance Marketing, which offers very quick "results" but typically very short-term ones. Enjoy and let me know your thoughts as always on [email protected].