05. Two routes of communications in detail
Marketing MasterClass - Psychology in Communication - En podkast av Michal Szaniecki
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In this episode we will learn more details about the two routes of communications - Central Route and Peripheral Route. Each can be powerful, but they both have their clear specificity and you want to use them alternatively - depending on your brand objective. High attention to your communication can be as much positive as negative. Low attention does not have to be bad at all. Let's jump right in! https://pentonica.net
