13. Bite-size take-away of Psychology in Communication

We have arrived - the last episode is a brief recap of what we have covered in this series of Marketing MasterClass by Michal Szaniecki. From how our brain works, through two distinctive routes of communications you may use. Central Route with its high attention and low memorizing capacity - perfect if you are alone in a category or are unbeatable by competition. And Peripheral Route - where you bypass the sleeping brain of your consumers to infuse your brand's essence and emotions into their lives. Non-intrusive and highly effective - although we're not entirely sure why. I wish you all the successes with your brands' communication efforts - I hope I could inspire you to try out some of the approaches presented in this podcast.  All the best! https://pentonica.net