WFA's Better Marketing Pod with David Wheldon
En podkast av World Federation of Advertisers (WFA)
42 Episoder
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Publisert: 28.4.2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Publisert: 2.4.2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Publisert: 26.3.2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Publisert: 5.3.2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Publisert: 12.12.2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Publisert: 27.11.2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Publisert: 3.9.2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Publisert: 30.5.2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Publisert: 2.5.2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Publisert: 29.3.2024 -
Better Marketing Pod 2023 key learnings
Publisert: 19.12.2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Publisert: 23.10.2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Publisert: 22.9.2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Publisert: 9.8.2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Publisert: 20.7.2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Publisert: 17.5.2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Publisert: 12.4.2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Publisert: 8.3.2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Publisert: 9.2.2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Publisert: 14.12.2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
