The Marketing Architects
En podkast av Marketing Architects
169 Episoder
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Nerd Alert: How AI Will Change Marketing Structures
Publisert: 8.5.2025 -
The Differentiation vs Distinctiveness Debate
Publisert: 6.5.2025 -
Nerd Alert: Does Creative Consistency Matter?
Publisert: 1.5.2025 -
What Marketers Get Wrong About Targeting
Publisert: 29.4.2025 -
Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
Publisert: 24.4.2025 -
The Louder You Are, the More You Grow: Why ESOV Still Works
Publisert: 22.4.2025 -
Nerd Alert: The Power of Creative Advertising
Publisert: 17.4.2025 -
The New Rules of Great Video Creative with Steve Babcock
Publisert: 15.4.2025 -
Nerd Alert: The Science Behind Emotional Advertising
Publisert: 10.4.2025 -
The CTV Hype Cycle: Separating Fact from Fiction
Publisert: 8.4.2025 -
Nerd Alert: Why Humor Wins in Advertising
Publisert: 3.4.2025 -
Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf
Publisert: 1.4.2025 -
Nerd Alert: The Psychology Behind Direct Mail Performance
Publisert: 27.3.2025 -
The Potential of AI Video with Seth Woodall
Publisert: 25.3.2025 -
Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty
Publisert: 20.3.2025 -
Marketing Like a Challenger with Chuck Hengel
Publisert: 18.3.2025 -
Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance
Publisert: 13.3.2025 -
Great Marketing Tells Great Stories
Publisert: 11.3.2025 -
Nerd Alert: Brand Awareness vs Brand Salience
Publisert: 6.3.2025 -
Synthetic research vs human insights in marketing
Publisert: 4.3.2025
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
