The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
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157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion
Publisert: 18.6.2021 -
156. From Marketing Mess to Brand Success, with Scott Miller
Publisert: 11.6.2021 -
155. What is Behavioral Baking?
Publisert: 4.6.2021 -
154. Failure is an Opportunity not Ending, with Madeline Quinlan
Publisert: 28.5.2021 -
153. Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh
Publisert: 21.5.2021 -
152. A Surprise Guest...
Publisert: 14.5.2021 -
151. How To Change, an interview Dr. Katy Milkman
Publisert: 7.5.2021 -
150. Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You’re Invited
Publisert: 30.4.2021 -
149. Familiarity Bias: Why the Devil You Know Feels Safer Than the Devil You Don’t, a Behavioral Economics Foundations Episode
Publisert: 23.4.2021 -
148. The Speed and Economics of Trust, an Interview with Stephen M.R. Covey
Publisert: 16.4.2021 -
147. What Your Customer Wants and Can’t Tell You: All About Melina’s First Book
Publisert: 9.4.2021 -
146. Using Anchoring in Negotiations, an Interview with Kwame Christian
Publisert: 2.4.2021 -
145. The Power of Story, an Interview with Dr. Michelle Auerbach
Publisert: 26.3.2021 -
144. Disney: A Behavioral Economics Analysis
Publisert: 19.3.2021 -
143. The Hype Handbook, an Interview with Author Michael F. Schein
Publisert: 12.3.2021 -
142. Status Quo Bias: Why Change Feels Terrifying, a Behavioral Economics Foundations Episode
Publisert: 5.3.2021 -
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
Publisert: 26.2.2021 -
140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech’s Dr. Benny Cheung
Publisert: 19.2.2021 -
139. Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode
Publisert: 12.2.2021 -
138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked
Publisert: 5.2.2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
