The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
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137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz
Publisert: 29.1.2021 -
136. Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode
Publisert: 22.1.2021 -
135. Using Behavioral Science in Healthcare, Interview with Aline Holzwarth
Publisert: 15.1.2021 -
134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway
Publisert: 8.1.2021 -
133. The Best of The Brainy Business in 2020
Publisert: 1.1.2021 -
132. Decision Fatigue, a Behavioral Economics Foundations Episode
Publisert: 25.12.2020 -
131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple
Publisert: 18.12.2020 -
130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech
Publisert: 11.12.2020 -
129. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read
Publisert: 4.12.2020 -
128. How to Build Products That Create Change, An Interview with Matt Wallaert
Publisert: 27.11.2020 -
127. Good Habits, Bad Habits: An Interview with Wendy Wood
Publisert: 20.11.2020 -
126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem
Publisert: 13.11.2020 -
125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth
Publisert: 6.11.2020 -
124. Unleash Your Primal Brain, An Interview with Tim Ash
Publisert: 30.10.2020 -
123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode
Publisert: 23.10.2020 -
122. Decoding the Why with Nate Andorsky, CEO of Creative Science
Publisert: 16.10.2020 -
121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists
Publisert: 9.10.2020 -
120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode
Publisert: 2.10.2020 -
119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique
Publisert: 25.9.2020 -
118. Behavioural Science Club: Interview with Co-Founder Louise Ward
Publisert: 18.9.2020
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
