The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
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177. How to Successfully Pitch Your Business Using Behavioral Economics
Publisert: 5.11.2021 -
176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts
Publisert: 29.10.2021 -
175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky
Publisert: 22.10.2021 -
174. The Elements of Choice, with Dr. Eric J. Johnson
Publisert: 15.10.2021 -
173. The Science of Opinions, with Dr. Andy Luttrell
Publisert: 8.10.2021 -
172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight
Publisert: 1.10.2021 -
171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode
Publisert: 24.9.2021 -
170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One
Publisert: 17.9.2021 -
169. The Science of Cool, with Dr. Troy Campbell
Publisert: 10.9.2021 -
168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research
Publisert: 3.9.2021 -
167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode
Publisert: 27.8.2021 -
166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally
Publisert: 20.8.2021 -
165. The Era of Applied Behavioral Economics, with Matej Sucha
Publisert: 13.8.2021 -
164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher
Publisert: 6.8.2021 -
163. How to Approach Negative Reviews Using Behavioral Economics
Publisert: 30.7.2021 -
162. Do You Subtract Enough? An interview with Dr. Leidy Klotz
Publisert: 23.7.2021 -
161. The Philosophical Side of BE, an interview with Dr. Nick Hobson
Publisert: 16.7.2021 -
160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson
Publisert: 9.7.2021 -
159. Amazon: A Behavioral Economics Analysis Episode
Publisert: 2.7.2021 -
158. 3 Steps to Better Decision Making, An Interview with Matthew Confer
Publisert: 25.6.2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
