The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
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197. You Have More Influence Than You Think with Vanessa Bohns
Publisert: 25.3.2022 -
196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney
Publisert: 18.3.2022 -
195. Saving Peru’s Environment One Nudge At A Time with BE OEFA
Publisert: 11.3.2022 -
194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail
Publisert: 4.3.2022 -
193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses
Publisert: 25.2.2022 -
192. AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal
Publisert: 18.2.2022 -
191. Using Semiotics in Retail with Rachel Lawes
Publisert: 11.2.2022 -
190. The Voltage Effect with John List
Publisert: 4.2.2022 -
189. Influence Is Your Superpower with Yale’s Dr. Zoe Chance
Publisert: 28.1.2022 -
188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen
Publisert: 21.1.2022 -
187. Motivation and Incentives at Work with Kurt Nelson
Publisert: 14.1.2022 -
186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach
Publisert: 7.1.2022 -
185. How to Create Remarkable Experiences with Dan Gingiss
Publisert: 31.12.2021 -
184. Best of The Brainy Business in 2021
Publisert: 24.12.2021 -
183. The Power of Fast-Choice & Implicit Testing with CloudArmy’s Keith Ewart
Publisert: 17.12.2021 -
182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson
Publisert: 10.12.2021 -
181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks
Publisert: 3.12.2021 -
180. Unboxing Videos: Why Do They Work?
Publisert: 26.11.2021 -
179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode
Publisert: 19.11.2021 -
178. The Power of Us with Dr. Dominic Packer
Publisert: 12.11.2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
