Inclusion and Marketing
En podkast av Sonia Thompson - Torsdager
158 Episoder
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97. Inclusive marketing ethics
Publisert: 8.2.2024 -
96. How to do representation in marketing the right way
Publisert: 1.2.2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Publisert: 25.1.2024 -
94. Inclusive product design with Sabrina Meherally
Publisert: 18.1.2024 -
93. The Inclusive Marketing Spectrum with examples for each
Publisert: 11.1.2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Publisert: 4.1.2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Publisert: 28.12.2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Publisert: 21.12.2023 -
89. Embedding inclusion into business planning for sustainable growth
Publisert: 14.12.2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Publisert: 7.12.2023 -
87. How brands showed these consumers they belonged
Publisert: 30.11.2023 -
86. How to make more people feel like they belong with Unni Turrettini
Publisert: 24.11.2023 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Publisert: 16.11.2023 -
84. The truth about customer experience
Publisert: 9.11.2023 -
83. You can't afford to not have this kind of talent on your team
Publisert: 2.11.2023 -
82. Should you ask customers for their demographic information?
Publisert: 26.10.2023 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Publisert: 19.10.2023 -
80. Consumer reactions to real brand customer experiences
Publisert: 12.10.2023 -
79. How smart brands strategically partner with HBCUs
Publisert: 5.10.2023 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Publisert: 28.9.2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
