Inclusion and Marketing
En podkast av Sonia Thompson - Torsdager
158 Episoder
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117. Power dynamics in brand imagery
Publisert: 27.6.2024 -
116. How to authentically engage Hispanic consumers with Federico Gagliardone
Publisert: 20.6.2024 -
115. How to create a brand customers love with Lydia Michael
Publisert: 13.6.2024 -
114. What is "normal" anyway?
Publisert: 6.6.2024 -
113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin
Publisert: 30.5.2024 -
112. How to make your email marketing inclusive with Samar Owais
Publisert: 23.5.2024 -
111. How to deliver inclusive brand messaging with Diane Wiredu
Publisert: 16.5.2024 -
110. Essential Lessons from Nike's WNBA Signature Shoe Controversy
Publisert: 9.5.2024 -
109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel
Publisert: 2.5.2024 -
108. A framework for inclusive communications with Dr. Suzanne Wertheim
Publisert: 25.4.2024 -
107. How changes to the 2030 U.S. Census impacts your brand today
Publisert: 18.4.2024 -
106. How Zumba built a global customer base in more than 180 countries
Publisert: 11.4.2024 -
105. How The Home Depot became "The Most Culturally Inclusive Brand"
Publisert: 4.4.2024 -
104. How smart brands use an inclusive marketing consultant to spark growth
Publisert: 28.3.2024 -
103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch
Publisert: 21.3.2024 -
102. How (and why) to get better at talking to your customers with Andi Jarvis
Publisert: 14.3.2024 -
101. Multilingual SEO Strategies to reach more consumers with Sarah Moon
Publisert: 7.3.2024 -
100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith
Publisert: 29.2.2024 -
99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston
Publisert: 22.2.2024 -
98. How to be authentic in your marketing (and where brands mess up)
Publisert: 15.2.2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
