Inclusion and Marketing
En podkast av Sonia Thompson - Torsdager
158 Episoder
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77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)
Publisert: 21.9.2023 -
76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang
Publisert: 14.9.2023 -
75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more
Publisert: 7.9.2023 -
74. How to authentically engage Muslim consumers with Mariam Shahab
Publisert: 31.8.2023 -
73. How to bake inclusion into your brand guidelines
Publisert: 24.8.2023 -
72. Why brands should practice responsible marketing with Lola Bakare
Publisert: 17.8.2023 -
71. Rule #1 of inclusive marketing
Publisert: 10.8.2023 -
70. Growth through Spanish translation: Best practices for reaching customers that speak different languages
Publisert: 3.8.2023 -
69. Growth with globalization: How smart brands of all sizes and budgets are doing it
Publisert: 27.7.2023 -
68. There's no growth without "we"
Publisert: 20.7.2023 -
67. Evite CMO shares how the brand expanded their customer base
Publisert: 13.7.2023 -
66. Common mistakes that prevent your brand's growth
Publisert: 6.7.2023 -
65. The truth about 'woke' brands and companies getting political
Publisert: 29.6.2023 -
64. How to build an accessible website
Publisert: 22.6.2023 -
63. How Google makes their brand accessible
Publisert: 15.6.2023 -
62. How to build a diverse customer base with Gloria Chou
Publisert: 8.6.2023 -
61. How to deal with resistance to inclusion
Publisert: 1.6.2023 -
60. Designing inclusive experiences for neurodivergent consumers
Publisert: 25.5.2023 -
59. How to create an accessible brand for people with disabilities with Erin Perkins
Publisert: 18.5.2023 -
58. How to build an LGBTQ+ inclusive brand with Hank Paul
Publisert: 11.5.2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
