Impact Pricing
En podkast av Mark Stiving, Ph.D.
676 Episoder
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Blogcast #43: Don’t Confuse Your Buyers
Publisert: 4.3.2022 -
Memecast #48: Small Improvement
Publisert: 2.3.2022 -
Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren
Publisert: 28.2.2022 -
Blogcast #42: Willingness to Accept
Publisert: 25.2.2022 -
Memecast #47: Creating Value
Publisert: 23.2.2022 -
What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu
Publisert: 21.2.2022 -
Memecast #46: Signal of Quality
Publisert: 18.2.2022 -
Memecast #45: Reference Prices
Publisert: 16.2.2022 -
Managing Price Changes: Getting the Right Price for Your Products and Services with José Vela
Publisert: 14.2.2022 -
Blogcast #41: Opportunity Costs and Pricing
Publisert: 11.2.2022 -
Memecast #44: Fulcrum
Publisert: 9.2.2022 -
Pricing for Lifetime Value of a Customer with Paul Orlando
Publisert: 7.2.2022 -
Blogcast #40: Call It Customer Impact!
Publisert: 4.2.2022 -
Memecast #43: Pricing has Emotional Power
Publisert: 2.2.2022 -
How Machine Learning is Changing Pricing Optimization with Damien Robert
Publisert: 31.1.2022 -
Blogcast #39: The Art of Pricing
Publisert: 28.1.2022 -
Memecast #42: Real Value Comes From Real Differentiation
Publisert: 26.1.2022 -
Human Part of Pricing: The Business Case of Curiosity in Relation to Pricing with Ebrahim El-Ebiary
Publisert: 24.1.2022 -
Blogcast #38: The Best Attitude for a Great Value Conversation
Publisert: 21.1.2022 -
Memecast #41: Costs Don't Drive Pricing
Publisert: 19.1.2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
