Growth Masterminds: mobile growth podcast
En podkast av Singular
151 Episoder
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Cockroach apps: growing when budgets are low, with Lomit Patel
Publisert: 1.2.2023 -
Location-based gaming beyond Pokemon Go, with Atlas Reality
Publisert: 25.1.2023 -
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
Publisert: 4.1.2023 -
Growth hacking web3: "a beautiful moment of a bear market"
Publisert: 18.11.2022 -
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
Publisert: 7.11.2022 -
SKAdNetwork 4: introduction, overview, questions answered
Publisert: 1.11.2022 -
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Publisert: 14.10.2022 -
Creatives FTW: the evolution of playable ads
Publisert: 5.10.2022 -
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
Publisert: 14.9.2022 -
Contextual targeting and advertising: how good can it get?
Publisert: 8.8.2022 -
Optimized Conversion Models for SKAdNetwork: up to 60% better
Publisert: 2.8.2022 -
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
Publisert: 14.7.2022 -
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Publisert: 10.5.2022 -
Privacy Sandbox on Android: how ad networks and MMPs can work together
Publisert: 4.4.2022 -
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
Publisert: 24.3.2022 -
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Publisert: 15.3.2022 -
Android Privacy Sandbox: the deep dive you need
Publisert: 25.2.2022 -
Why Zynga bought Chartboost before getting bought by Take-Two
Publisert: 17.1.2022 -
Making SKAdNetwork predictive (yes it's possible!)
Publisert: 7.12.2021 -
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
Publisert: 26.11.2021
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
