Growth Masterminds: mobile growth podcast
En podkast av Singular
151 Episoder
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Modeling SKAN data for better iOS mobile marketing insights
Publisert: 19.11.2021 -
China mobile: learning from Alibaba, Tencent, mobile commerce
Publisert: 1.11.2021 -
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
Publisert: 15.9.2021 -
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
Publisert: 16.8.2021 -
After attribution: what's next in marketing measurement
Publisert: 9.8.2021 -
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
Publisert: 9.7.2021 -
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
Publisert: 14.6.2021 -
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
Publisert: 3.6.2021 -
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
Publisert: 15.5.2021 -
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Publisert: 2.4.2021 -
So you need SKAdNetwork-compatible mobile ad inventory ...
Publisert: 10.3.2021 -
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Publisert: 3.3.2021 -
iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
Publisert: 2.3.2021 -
Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
Publisert: 1.3.2021 -
Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
Publisert: 24.2.2021 -
Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
Publisert: 19.2.2021 -
SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
Publisert: 11.2.2021 -
From Hello World to Clash of Clans: how your marketing analytics needs change
Publisert: 19.11.2020 -
ROAS and cohorts in iOS 14? Here's how
Publisert: 2.11.2020 -
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
Publisert: 22.10.2020
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
