Growth Masterminds: mobile growth podcast
En podkast av Singular
151 Episoder
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Billions every year: Mobile game & e-commerce fraud
Publisert: 11.7.2023 -
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
Publisert: 26.6.2023 -
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
Publisert: 20.6.2023 -
WWDC 2023: Apple's privacy updates
Publisert: 15.6.2023 -
AI and DSPs: science, astrology, & doing your homework
Publisert: 9.6.2023 -
Generative AI in games with Unity CEO John Riccitiello
Publisert: 2.6.2023 -
Making games go boom: balancing pleasure & frustration
Publisert: 30.5.2023 -
Privacy Sandbox on Android: 'we will do everything for the UA managers'
Publisert: 16.5.2023 -
Making mobile ads suck less, with Moloco VP Francesco Renzo
Publisert: 5.5.2023 -
DSPs in the privacy era: what will change?
Publisert: 3.5.2023 -
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
Publisert: 28.4.2023 -
Run fewer ads, make more money says gaming OG Adam Jaffe
Publisert: 21.4.2023 -
SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
Publisert: 18.4.2023 -
Public data from mobile gaming companies shows true and full UA spend
Publisert: 12.4.2023 -
User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
Publisert: 27.3.2023 -
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Publisert: 22.3.2023 -
Surprise: Apple Search Ads drives organic App Store optimization
Publisert: 15.3.2023 -
What Steph Curry's shoes reveal about livestream shopping in the west
Publisert: 8.3.2023 -
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
Publisert: 3.3.2023 -
How to pick an MMP in 2023, with Matej Lancaric
Publisert: 6.2.2023
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.