Growth Masterminds: mobile growth podcast
En podkast av Singular
151 Episoder
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CTV ads: where CTV fits in your user acquisition strategy
Publisert: 15.12.2023 -
Play games to save the planet? How to boost engagement & retention ... while doing good
Publisert: 9.12.2023 -
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara
Publisert: 1.12.2023 -
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI
Publisert: 27.11.2023 -
Making SKAN work in the wild: multiple verticals & monetization models
Publisert: 20.11.2023 -
Can we bring $350 billion in brand ad spend to mobile games?
Publisert: 11.11.2023 -
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki
Publisert: 3.11.2023 -
What can we learn from 24 trillion in-app ad bid requests?
Publisert: 23.10.2023 -
Free: ad monetization insights in your MMP dashboard
Publisert: 16.10.2023 -
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
Publisert: 6.10.2023 -
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
Publisert: 28.9.2023 -
Using generative AI to turbocharge your ad creatives
Publisert: 20.9.2023 -
New ASO & Apple Search Ads tips & tricks
Publisert: 15.9.2023 -
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
Publisert: 7.9.2023 -
Winning with kids apps: competition, mistakes, and ways to win
Publisert: 30.8.2023 -
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
Publisert: 25.8.2023 -
Your first million users: the evolution of growth with Itay Milstein
Publisert: 19.8.2023 -
Your first million users: Rocking the cold start with Hannah Parvaz
Publisert: 11.8.2023 -
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta
Publisert: 1.8.2023 -
MMM: here's the easy button you've been waiting for
Publisert: 17.7.2023
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
