497 Episoder

  1. 57. 5 Things Your Business Must Learn from NASA

    Publisert: 19.7.2019
  2. 56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode

    Publisert: 12.7.2019
  3. 55. Special Anniversary Episode: Celebrating the First Year of the Podcast

    Publisert: 5.7.2019
  4. 54. Biases Toward Novelty and Stories

    Publisert: 28.6.2019
  5. 53. An Overview of Lazy Brain Biases

    Publisert: 21.6.2019
  6. 52. Biases - Math is Hard

    Publisert: 14.6.2019
  7. 51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode

    Publisert: 7.6.2019
  8. 50. Selective Attention Biases

    Publisert: 31.5.2019
  9. 49. Present Versus Future Biases

    Publisert: 24.5.2019
  10. 48. An Overview of Memory Biases

    Publisert: 17.5.2019
  11. 47. A Behavioral Economics Analysis of Costco

    Publisert: 10.5.2019
  12. 46. Biases Toward Others – Including Groups

    Publisert: 3.5.2019
  13. 45. Overview of Personal Biases

    Publisert: 26.4.2019
  14. 44. Rebrand, Refresh or Reinforce?

    Publisert: 19.4.2019
  15. 43. A Guide for You to Create a Brainy Brand

    Publisert: 12.4.2019
  16. 42. Apple Card: A Behavioral Economics Analysis

    Publisert: 5.4.2019
  17. 41. Structuring Complex Choices: The "S" in NUDGES

    Publisert: 29.3.2019
  18. 40. Give Feedback: The "G" in NUDGES

    Publisert: 22.3.2019
  19. 39. Expect Error: The "E" in NUDGES

    Publisert: 15.3.2019
  20. 38. Defaults: The "D" in NUDGES

    Publisert: 8.3.2019

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Visit the podcast's native language site