The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
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57. 5 Things Your Business Must Learn from NASA
Publisert: 19.7.2019 -
56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode
Publisert: 12.7.2019 -
55. Special Anniversary Episode: Celebrating the First Year of the Podcast
Publisert: 5.7.2019 -
54. Biases Toward Novelty and Stories
Publisert: 28.6.2019 -
53. An Overview of Lazy Brain Biases
Publisert: 21.6.2019 -
52. Biases - Math is Hard
Publisert: 14.6.2019 -
51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode
Publisert: 7.6.2019 -
50. Selective Attention Biases
Publisert: 31.5.2019 -
49. Present Versus Future Biases
Publisert: 24.5.2019 -
48. An Overview of Memory Biases
Publisert: 17.5.2019 -
47. A Behavioral Economics Analysis of Costco
Publisert: 10.5.2019 -
46. Biases Toward Others – Including Groups
Publisert: 3.5.2019 -
45. Overview of Personal Biases
Publisert: 26.4.2019 -
44. Rebrand, Refresh or Reinforce?
Publisert: 19.4.2019 -
43. A Guide for You to Create a Brainy Brand
Publisert: 12.4.2019 -
42. Apple Card: A Behavioral Economics Analysis
Publisert: 5.4.2019 -
41. Structuring Complex Choices: The "S" in NUDGES
Publisert: 29.3.2019 -
40. Give Feedback: The "G" in NUDGES
Publisert: 22.3.2019 -
39. Expect Error: The "E" in NUDGES
Publisert: 15.3.2019 -
38. Defaults: The "D" in NUDGES
Publisert: 8.3.2019
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.