The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
-
77. How to Raise Your Prices
Publisert: 6.12.2019 -
76. The Brainy Benefits of Gratitude
Publisert: 29.11.2019 -
75. The Littery - Interview with CEO Michael Manniche
Publisert: 22.11.2019 -
74. Time Pressure: A Behavioral Economics Foundations Episode
Publisert: 15.11.2019 -
73. Starbucks: A Behavioral Economics Analysis
Publisert: 8.11.2019 -
72. Friction - What It Is And How To Reduce It, with Roger Dooley
Publisert: 1.11.2019 -
71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations
Publisert: 25.10.2019 -
70. How to Set, Achieve & Exceed Brainy Goals
Publisert: 18.10.2019 -
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
Publisert: 11.10.2019 -
68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)
Publisert: 4.10.2019 -
67. How to Get (and Stay) Motivated
Publisert: 27.9.2019 -
66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch
Publisert: 19.9.2019 -
65. Can Behavioral Economics Increase Savings?
Publisert: 13.9.2019 -
64. How To Make Concepts Tangible
Publisert: 6.9.2019 -
63. How To Set Up Your Own Experiments
Publisert: 30.8.2019 -
62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode
Publisert: 23.8.2019 -
61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else
Publisert: 16.8.2019 -
60. Surprise and Delight
Publisert: 9.8.2019 -
59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode
Publisert: 2.8.2019 -
58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
Publisert: 26.7.2019
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
