The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
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237. Solving Modern Problems with a Stone Age Brain
Publisert: 18.11.2022 -
236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)
Publisert: 15.11.2022 -
235. Great Brands Care About People, with Dr. Tessa Misiaszek
Publisert: 11.11.2022 -
234. What is Value? (Refreshed Episode)
Publisert: 8.11.2022 -
233. Wait…There’s a System 3? featuring Leigh Caldwell
Publisert: 4.11.2022 -
232. Leveraging the Power of Prefactual Thinking (Refreshed Episode)
Publisert: 1.11.2022 -
231. Branding That Means Business with Matt Johnson
Publisert: 28.10.2022 -
230. How To Create a Brainy Brand (Refreshed Episode)
Publisert: 25.10.2022 -
229. How Vulnerability Loops Make Team Communication More Effective
Publisert: 21.10.2022 -
228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)
Publisert: 18.10.2022 -
227. Quit: The Power of Knowing When to Walk Away, with Annie Duke
Publisert: 14.10.2022 -
226. Change Management: It’s Still Not About the Cookie (Refreshed Episode)
Publisert: 11.10.2022 -
225. What Your Employees Need and Can’t Tell You
Publisert: 7.10.2022 -
224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode
Publisert: 30.9.2022 -
223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode
Publisert: 23.9.2022 -
222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew
Publisert: 16.9.2022 -
221. How to Have Difficult Conversations About Race, with Kwame Christian
Publisert: 9.9.2022 -
220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode
Publisert: 2.9.2022 -
219. Using Behavioral Science in Marketing with Nancy Harhut
Publisert: 26.8.2022 -
218. Do Nudges Work? with Michael Hallsworth
Publisert: 19.8.2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
