Measure Up
En podkast av Jim Gianoglio, Simon Poulton
37 Episoder
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How does private equity view marketing measurement?
Publisert: 29.11.2023 -
Breaking into data science with Leondra Gonzalez
Publisert: 15.11.2023 -
GA4 - The Good, the Bad, and the Ugly
Publisert: 3.11.2023 -
Should you trust "AI-driven" MMM?
Publisert: 11.10.2023 -
Learning Marketing Measurement with Myles Younger
Publisert: 29.9.2023 -
How To Build a Marketing Data Team with Simon Poulton
Publisert: 14.9.2023 -
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace
Publisert: 30.8.2023 -
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter
Publisert: 17.8.2023 -
Profit-Maximizing Marketing Experiments with Elea Feit
Publisert: 20.7.2023 -
Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To
Publisert: 5.7.2023 -
Cutting marketing budget in a recession? Here's what Greg Dolan recommends.
Publisert: 21.6.2023 -
The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox
Publisert: 7.6.2023 -
Is your MMM lying to you? Michael Kaminsky talks validation.
Publisert: 24.5.2023 -
Attribution Frameworks with Attribution Gal - Kate Cook
Publisert: 10.5.2023 -
Marketing Memetics & Measurement with Mike Taylor
Publisert: 26.4.2023 -
No-Code MMM with Gabriele Franco
Publisert: 13.4.2023 -
Announcing the Measure Up Podcast!
Publisert: 24.3.2023
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
