Inclusion and Marketing
En podkast av Sonia Thompson - Torsdager
158 Episoder
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17. What anti-racism looks like in business with Dr. Nicole Charles
Publisert: 26.4.2022 -
16. Navigating the complex world of identity
Publisert: 19.4.2022 -
15. Getting Started with Inclusive Language for Your Brand with Nailah King
Publisert: 12.4.2022 -
14. Are you taking more than you give?
Publisert: 6.4.2022 -
13. How representative is your brand, really? A conversation with Gradient
Publisert: 29.3.2022 -
12. We are not the same, so don’t treat us the same
Publisert: 22.3.2022 -
11. The end of the majority and what it means for you with Julye Williams
Publisert: 15.3.2022 -
10. How and why to create inclusive buyer personas
Publisert: 8.3.2022 -
9. Why differences are profitable with Gelaine Santiago
Publisert: 1.3.2022 -
8. The role of culture and values to build an inclusive brand
Publisert: 22.2.2022 -
7. What happens to people most brands exclude
Publisert: 15.2.2022 -
6. How to build an employer brand that attracts and retains a representative team with Desiree Booker
Publisert: 8.2.2022 -
5. Strategies to build a brand that serves a broader group of customers with Tevia Celli
Publisert: 1.2.2022 -
4. My origin story: How & why I became an inclusive marketing strategist
Publisert: 25.1.2022 -
3. Yesterday's customers are not today's customers. Here's why
Publisert: 18.1.2022 -
2. Is diversity a distraction to business? With Antoine Andrews
Publisert: 18.1.2022 -
1. Why it's not enough to just add seats to your table (and what to do instead)
Publisert: 18.1.2022 -
Inclusion & Marketing podcast trailer
Publisert: 6.1.2022
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
