Inclusion and Marketing
En podkast av Sonia Thompson - Torsdager
158 Episoder
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37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'
Publisert: 2.2.2023 -
36. [BONUS] Listen before hitting "go" on your Black History Month campaign
Publisert: 30.1.2023 -
35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023
Publisert: 26.1.2023 -
34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast
Publisert: 23.1.2023 -
33. How smart brands are leaning into inclusion to reach more customers with their products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss
Publisert: 19.1.2023 -
32. [BONUS] An impactful way every leader and brand can honor Dr. Martin Luther King Jr.'s legacy today and everyday
Publisert: 16.1.2023 -
31. How to actually build a diverse and representative team
Publisert: 12.1.2023 -
30. Best practices for incorporating inclusive stock photography into your brand's visual imagery
Publisert: 5.1.2023 -
29. What inclusive brand type are you?
Publisert: 29.12.2022 -
28. The mindset you need to build an inclusive brand
Publisert: 22.12.2022 -
27. Planning your inclusive brand calendar
Publisert: 15.12.2022 -
26. Making your performance marketing campaigns more inclusive with Karen Amundson
Publisert: 8.12.2022 -
25. Listen before featuring diverse talent in your next video, photo, and or content shoot
Publisert: 1.12.2022 -
24. Engage more diverse consumers authentically with this essential practice
Publisert: 24.11.2022 -
23. How consumers want you to celebrate heritage months with Arturo Gutierrez
Publisert: 17.11.2022 -
22. Common ways brands treat diverse talent like unpaid consultants (and what to do instead)
Publisert: 10.11.2022 -
21. Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it
Publisert: 3.11.2022 -
20. Why more brands are embracing advocacy
Publisert: 24.5.2022 -
19. The critical link between equity and customer success with Deborah Pickett
Publisert: 17.5.2022 -
18. Planning a marketing mix that works for more of your customers with Bianca Blake
Publisert: 3.5.2022
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
