FINITE: B2B Marketing Podcast for Tech, Software & SaaS

170 Episoder

1. #150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

   Publisert: 24.6.2024
2. #149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

   Publisert: 28.5.2024
3. #148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box

   Publisert: 13.5.2024
4. #147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

   Publisert: 29.4.2024
5. #146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

   Publisert: 25.3.2024
6. #145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

   Publisert: 26.2.2024
7. #144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

   Publisert: 12.2.2024
8. #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

   Publisert: 8.1.2024
9. #142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

   Publisert: 18.12.2023
10. #141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

    Publisert: 4.12.2023
11. #140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

    Publisert: 20.11.2023
12. #139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

    Publisert: 31.10.2023
13. #138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

    Publisert: 2.10.2023
14. #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

    Publisert: 18.9.2023
15. #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

    Publisert: 11.9.2023
16. #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

    Publisert: 4.9.2023
17. #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

    Publisert: 28.8.2023
18. #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

    Publisert: 21.8.2023
19. #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

    Publisert: 7.8.2023
20. #131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

    Publisert: 31.7.2023