#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - En podkast av Jodi Norris - Mandager
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In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn:A bare bones MarTech stack every marketer needsHow MarTech stacks change as you scaleHow to decide whether certain tools are worth itHow many tools you need at any one point For the LinkedIn post Philippe mentioned, see here. FINITE nor Philippe have any...
