Diary of a first-time CMO
En podkast av Cognism
68 Episoder
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Entry 25: Minimum viable product
Publisert: 8.2.2023 -
Entry 24: LinkedIn wins
Publisert: 8.2.2023 -
Entry 23: Cognism DNA
Publisert: 8.2.2023 -
Entry 22: Providing value
Publisert: 8.2.2023 -
Entry 21: Align your destinies
Publisert: 8.2.2023 -
Entry 20: Give yourself problems
Publisert: 8.2.2023 -
Lesson 2: The different languages of a CMO
Publisert: 8.2.2023 -
Entry 19: Marrying ideas and execution
Publisert: 8.2.2023 -
Entry 18: Tie yourself to revenue
Publisert: 8.2.2023 -
Entry 17: Let’s get it live
Publisert: 8.2.2023 -
Entry 16: Done is better than perfect
Publisert: 8.2.2023 -
Entry 15: Dream team
Publisert: 8.2.2023 -
Entry 14: Art and science
Publisert: 8.2.2023 -
Entry 13: The first 100 days
Publisert: 8.2.2023 -
Entry 12: Experiment, experiment, experiment
Publisert: 8.2.2023 -
Entry 11: Implementing a winning content strategy
Publisert: 8.2.2023 -
Entry 10: Cut the BS
Publisert: 8.2.2023 -
Entry 9: Day 1 and a marketing leader
Publisert: 8.2.2023 -
Entry 8: CMO of a startup
Publisert: 8.2.2023 -
Entry 7: Value customer loyalty
Publisert: 7.2.2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
