Diary of a first-time CMO
En podkast av Cognism
68 Episoder
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Entry 45: Sourcing subject matter experts
Publisert: 8.2.2023 -
Entry 44: Random acts of marketing
Publisert: 8.2.2023 -
Entry 43: Making predictions
Publisert: 8.2.2023 -
Entry 42: A proud CMO moment
Publisert: 8.2.2023 -
Entry 40: Know your audience
Publisert: 8.2.2023 -
Entry 41: Looking for unicorns
Publisert: 8.2.2023 -
Entry 39: ABM or ABHmmmm
Publisert: 8.2.2023 -
Entry 38: Setting records
Publisert: 8.2.2023 -
Entry 37: Becoming a subject matter expert
Publisert: 8.2.2023 -
Entry 36: Buyers want instant gratification
Publisert: 8.2.2023 -
Entry 35: Tales of an operational CMO
Publisert: 8.2.2023 -
Entry 34: Redirection
Publisert: 8.2.2023 -
Entry 33: Building a media machine
Publisert: 8.2.2023 -
Entry 32: Humans marketing to humans
Publisert: 8.2.2023 -
Entry 31: Experimental budget
Publisert: 8.2.2023 -
Entry 30: Recognition and rewards
Publisert: 8.2.2023 -
Entry 29: CMO stands for ‘Change Means Opportunities’
Publisert: 8.2.2023 -
Entry 28: Switching gears
Publisert: 8.2.2023 -
Entry 27: View from a distance
Publisert: 8.2.2023 -
Entry 26: B2B marketing doesn’t have to be boring
Publisert: 8.2.2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
