Diary of a first-time CMO
En podkast av Cognism
68 Episoder
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Conclusion
Publisert: 8.2.2023 -
Entry 63: My dream demand gen marketer
Publisert: 8.2.2023 -
Entry 62: My predictions
Publisert: 8.2.2023 -
Entry 61: The 10% more mindset
Publisert: 8.2.2023 -
Entry 60: Attracting talent
Publisert: 8.2.2023 -
Entry 59: Don’t backslide
Publisert: 8.2.2023 -
Entry 58: Content team in a demand gen org
Publisert: 8.2.2023 -
Entry 57: Rebranding Cognism
Publisert: 8.2.2023 -
Entry 56: Imposter syndrome
Publisert: 8.2.2023 -
Entry 55: On-demand, ungated, free content
Publisert: 8.2.2023 -
Entry 54: It’s not 2010 anymore
Publisert: 8.2.2023 -
Lesson 3: Shifting your reporting
Publisert: 8.2.2023 -
Entry 53: Lead gen to demand gen
Publisert: 8.2.2023 -
Entry 52: Critical thinking
Publisert: 8.2.2023 -
Entry 51: Catching a CMO’s attention
Publisert: 8.2.2023 -
Entry 50: Outsourcing
Publisert: 8.2.2023 -
Entry 49: Roles to have in-house
Publisert: 8.2.2023 -
Entry 48: Hands-on mode
Publisert: 8.2.2023 -
Entry 47: Kissing frogs
Publisert: 8.2.2023 -
Entry 46: Rethinking funding press releases
Publisert: 8.2.2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
