Brand Tuned - Rounded Business Design
En podkast av Shireen Smith - Fredager
156 Episoder
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Somi Arian interviews Shireen
Publisert: 10.12.2021 -
Niche Investment Comms with James Church
Publisert: 3.12.2021 -
Rory Sutherland - On Brand, Advertising & More
Publisert: 26.11.2021 -
Positioning with Paige Arnof-Fenn
Publisert: 19.11.2021 -
Why Not to Rely On Colour To Stand Out
Publisert: 12.11.2021 -
Is it Time to Change the Creativity First Mentality In Branding?
Publisert: 5.11.2021 -
David Aaker - Descriptive or Distinctive Name?
Publisert: 29.10.2021 -
How To Brand Using Trademarks Strategically
Publisert: 22.10.2021 -
Verbal Identity with Rob Meyerson
Publisert: 15.10.2021 -
Interview about Brand Tuned by Alison Jones
Publisert: 8.10.2021 -
Is IP a Constraint on Creativity?
Publisert: 1.10.2021 -
Stef Hamerlinck on Branding and Distinctiveness
Publisert: 24.9.2021 -
Somi Arian on Raising Women's Socioeconomic Status
Publisert: 17.9.2021 -
Logo Design Process with Ian Paget
Publisert: 17.9.2021 -
Creating a Meaningful Brand with Thomas Kolster
Publisert: 17.9.2021 -
Brand & Intellectual Property for Startups Vox Pops
Publisert: 17.9.2021 -
100th Episode Celebration of Brand Tuned
Publisert: 17.9.2021 -
Joe Gregory on the Role of IP in Branding
Publisert: 10.9.2021 -
Distinctiveness v Differentiation — Why Focus on Distinctiveness
Publisert: 3.9.2021 -
The Brand Starts With You
Publisert: 30.7.2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
