Brand Tuned - Rounded Business Design
En podkast av Shireen Smith - Fredager
156 Episoder
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REPOST: Daniel Priestley - Building the Dent Brand
Publisert: 29.4.2022 -
REPOST: David Aaker - Descriptive or Distinctive Name?
Publisert: 22.4.2022 -
REPOST: Rory Sutherland - On Brand, Advertising & More
Publisert: 15.4.2022 -
REPOST: Susan Payton, Business Storyteller
Publisert: 8.4.2022 -
The What and Why of Trade Secrets
Publisert: 1.4.2022 -
The Power of Animation in Branding with Christine Mackay
Publisert: 25.3.2022 -
How to Move Beyond Your Job Role To Trusted Adviser
Publisert: 18.3.2022 -
Becoming A Company Of One
Publisert: 11.3.2022 -
Shireen Smith - Creating Passion Brands
Publisert: 4.3.2022 -
Joe Glover - The Marketing Meetup Community
Publisert: 25.2.2022 -
Rebranding Rethink Press with Lucy McCarraher
Publisert: 18.2.2022 -
Colour Psychology with Karen Haller
Publisert: 11.2.2022 -
Lucy Werner - Strategy For Creating Hype
Publisert: 4.2.2022 -
Dumbing Down of Brand Assets with Nick Lehrain
Publisert: 28.1.2022 -
Market Orientation & Segmentation - Paige Arnof-Fenn
Publisert: 21.1.2022 -
Stephen Houraghan on The Changed Branding Industry
Publisert: 14.1.2022 -
Segmentation & Targeting - Branding Industry
Publisert: 7.1.2022 -
REPOST: Mark Ritson on Brand Strategy
Publisert: 31.12.2021 -
REPOST: Which Business Model?
Publisert: 24.12.2021 -
How To Stand Out From Your Competition — Niching
Publisert: 17.12.2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
