Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
En podkast av Consumer Behavior Lab - Torsdager
72 Episoder
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How Chipotle employs the pique effect to generate excitement
Publisert: 25.3.2024 -
How Costco uses the sunk cost effect to drive repeat purchase
Publisert: 12.3.2024 -
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Publisert: 29.2.2024 -
The Super Bowl: why costly signalling makes messages more effective
Publisert: 27.2.2024 -
Valentine’s Day and why much market research is misleading
Publisert: 27.2.2024 -
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Publisert: 27.2.2024 -
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Publisert: 27.2.2024 -
New Year's Resolution: The power of a public commitment
Publisert: 22.12.2023 -
How UberEats makes picking simpler to scale up sales
Publisert: 28.9.2023 -
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Publisert: 28.9.2023 -
How The Economist used the generation effect to make their ads memorable
Publisert: 28.9.2023 -
How Apple made its benefits more memorable by making them concrete
Publisert: 28.9.2023 -
How Got Milk? harnessed loss aversion to win market share
Publisert: 28.9.2023 -
How Snickers use trigger moments to drive consumption
Publisert: 28.9.2023 -
How De Beers used anchoring to create perhaps the world’s most successful ad
Publisert: 28.9.2023 -
How political campaigns have applied behavioural science to sway their audience
Publisert: 6.6.2023 -
How Facebook harnesses uncertain rewards to build a sticky user experience
Publisert: 6.6.2023 -
How Blue Apron adds a little friction to boost taste perceptions
Publisert: 6.6.2023 -
How Grey Goose uses price to signal superior quality
Publisert: 6.6.2023 -
How Dyson uses the illusion of effort to set expectations of excellence
Publisert: 30.5.2023
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
