Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
En podkast av Consumer Behavior Lab - Torsdager
72 Episoder
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How Pret a Manger harnessed variable rewards to recover from the pandemic
Publisert: 23.1.2025 -
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Publisert: 16.1.2025 -
The replication crisis: How to avoid basing your marketing on bogus findings
Publisert: 9.1.2025 -
How to change habitual customer behaviour in the New Year
Publisert: 19.12.2024 -
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
Publisert: 5.12.2024 -
The behavioural science behind the perfect gift
Publisert: 20.11.2024 -
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
Publisert: 5.11.2024 -
Get Out the Vote: How behavioral science can boost voter turnout
Publisert: 24.10.2024 -
How indulgence brands can benefit from moral licensing
Publisert: 9.10.2024 -
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Publisert: 26.9.2024 -
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Publisert: 12.9.2024 -
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Publisert: 29.8.2024 -
How Disney uses the peak-end rule to manage queues and spark joy
Publisert: 15.8.2024 -
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Publisert: 14.8.2024 -
Summer holidays: using nostalgia to increase willingness to pay
Publisert: 3.6.2024 -
Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices
Publisert: 28.5.2024 -
How Liquid Death broke category norms to stand out from the crowd
Publisert: 6.5.2024 -
Kentucky derby: gambling and the danger of overconfidence
Publisert: 30.4.2024 -
Three biases that promote sustainable behaviour
Publisert: 18.4.2024 -
How Red Bull used the principle of relativity to shrink their can and grow their sales
Publisert: 9.4.2024
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
