20% - The Marketing Procurement Podcast
En podkast av Blair Enns and Leah Power
33 Episoder
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Season 2 Coming 2Q24
Publisert: 29.11.2023 -
This is Unsustainable w/ Caroline Johnson
Publisert: 15.11.2023 -
Marketing Is an Investment w/ Brett Colbert
Publisert: 1.11.2023 -
On Creative Effectiveness w/ George Tannenbaum
Publisert: 18.10.2023 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Publisert: 4.10.2023 -
Agency Model Innovation w/ Caroline Johnson
Publisert: 20.9.2023 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Publisert: 6.9.2023 -
Just Say No w/ Niki McMorrough
Publisert: 23.8.2023 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Publisert: 9.8.2023 -
Madison Avenue Makeover w/ Michael Farmer
Publisert: 26.7.2023 -
2Bobs: Innoficiency in Your Agency
Publisert: 12.7.2023 -
The Benchmark Problem w/ Jason Cammorata
Publisert: 28.6.2023 -
The Day Everything Changed in CPG w/ Christy Lebor
Publisert: 14.6.2023 -
Aligning the Incentives w/ Stuart Dunk
Publisert: 31.5.2023 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Publisert: 17.5.2023 -
The Marketing Procurement Academy w/ Magid Souhami
Publisert: 3.5.2023 -
Let's Play Fair w/ J. Francisco Escobar
Publisert: 19.4.2023 -
Better Relationships = Better Outcomes w/ Kim Walker
Publisert: 5.4.2023 -
The End of The Billable Hour w/ Tim Williams
Publisert: 22.3.2023 -
Can Agencies Be Consultants? w/ Leo Rayman
Publisert: 8.3.2023
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
