The Impact of Website Design on Health Insurance Marketplaces
The JM Buzz - En podkast av Journal of Marketing
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Small design changes to insurance marketplaces can lead to better consumer decisions. Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221119086 Read the text of this episode here: https://www.ama.org/2022/08/23/how-minor-changes-in-choice-architecture-can-improve-health-insurance-product-choices-and-costs/ Reference: Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, and Tom Baker, "Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice," Journal of Marketing. doi:10.1177/00222429221119086 Narrator and Producer: Marissa Lambert The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
