Episode 35 - A Time to Shine - Customer Education Best Practices for Dark Days

In March 2020, we are experiencing the world’s largest work from home “experiment”.  In dark days of a global pandemic, how can Customer Education Professionals shine a little light?  Join us as we share how the same strategies we use to reach a wide audience through online technologies can help you, your business, and maybe even your friends connect when in-person options aren’t an option! Thought Industries also published a blog we wrote on this topic as a companion for this episode. Please check it out on the Thought Industries blog and read on for a summary. Take the first step to online learning It took a pandemic to significantly disrupt a common practice of many businesses: In-person training. Trainers find that virtual training isn’t quite the same and demands new skills and somewhat different approaches. Many instructional designers are perfectionists, and the idea of rapidly transitioning to online content goes against conventional wisdom to build methodically using ADDIE and similar frameworks. But timing is critical. Instead of getting it perfect, you’ll now be saying, “Okay, I’m going to run a class. Do I have my talking points? Yes. Do I know what I’m going to talk about? Yes.” (more…)