THE TECH MARKETING PODCHAT
En podkast av Gwen Lafage
26 Episoder
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Let's talk ABM with Declan Mulkeen (CMO at strategicabm)
Publisert: 7.12.2021 -
Making marketing accountable for revenue with Liam Boogar-Azoulay (VP Marketing at Scaleway)
Publisert: 19.10.2021 -
Winning on social media with video with Jonna Ekman (Marketing Director at Storykit)
Publisert: 9.9.2021 -
B2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata)
Publisert: 26.8.2021 -
There isn't only one playbook for success with Nicolas Breuil (Global Head of Marketing at Stuart)
Publisert: 6.7.2021 -
In-house vs agency designers and bringing humour to b2b with Luke Richardson (Director Brand & Comms at Pleo)
Publisert: 24.6.2021 -
On pivoting from B2C to B2B and scaling up - fast, with Sylwia Lindén (VP Marketing at Tink)
Publisert: 8.6.2021 -
On podcasting and being an innovative marketer with Sophie Hedestad (CMO at Netigate)
Publisert: 16.5.2021 -
Building a successful career in marketing with Rosie Kropp (Ex-CMO Bisnode, strategic advisor Lavandel)
Publisert: 3.5.2021 -
Why and how to "LinkedIn" with Moritz Lang (Soundtrack your brand)
Publisert: 28.4.2021 -
Refreshing your brand and creating a strong visual identity with Anna Ålenius-Mathson
Publisert: 17.3.2021 -
EMEA Marketing for a global tech company with Anna Lämber
Publisert: 9.3.2021 -
The 3 Es concept: Educate, Entertain, Enlighten with Ling Koay
Publisert: 23.2.2021 -
Lead Gen, Demand Gen and Brand with Andy Culligan
Publisert: 15.2.2021 -
The importance of building a strong brand for b2b tech companies with Carl Ronander
Publisert: 4.2.2021 -
Adjusting marketing to a new reality with Johanna Edepil
Publisert: 28.1.2021 -
Marketing for successful startups: focus on the customer with Andres Sehr
Publisert: 18.1.2021 -
Selling in the US vs Europe and building a data-driven marketing team with Mikko Luhtava
Publisert: 15.12.2020 -
Unlocking growth and celebrating failure with Mikkel Drucker
Publisert: 8.12.2020 -
The importance of marketing, sales and product alignment with Fredrika Bennison
Publisert: 1.12.2020
Not an interview, a conversation! Casual chats with the best tech marketers in the Nordics, Europe and beyond. Marketing stories and learnings behind the most successful tech companies Hosted by Gwen Lafage.
