The Psychology of Copywriting
En podkast av Geoff Kullman
84 Episoder
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023: The Neurobiology of Trust
Publisert: 2.3.2021 -
022: Daily Creative Habits w/ Mike Brennan
Publisert: 23.2.2021 -
021: Sales Page Patterns
Publisert: 16.2.2021 -
020: The Do’s and Don’ts of the Dilution Effect
Publisert: 9.2.2021 -
019: How the Brain Learns (Part 2)
Publisert: 2.2.2021 -
018: Ask Geoff… Your Copywriting Questions, Answered
Publisert: 26.1.2021 -
017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy
Publisert: 19.1.2021 -
016: How Groupon Used Social Proof To Increase Sales
Publisert: 12.1.2021 -
015: The 2 things your copywriting MUST have in 2021
Publisert: 5.1.2021 -
014: The Power of Social Norms + the Boomerang Effect
Publisert: 29.12.2020 -
013: The Psychological Impact of... Typos?
Publisert: 22.12.2020 -
012: How To Create A Movement: A Conversation w/ Duane Zingale
Publisert: 15.12.2020 -
011: How the Brain Learns (Part 1)
Publisert: 8.12.2020 -
010: Storytelling Series: Character Transformation
Publisert: 1.12.2020 -
009: Storytelling Series: Develop your main character
Publisert: 24.11.2020 -
008: Storytelling Series: How to structure your story
Publisert: 17.11.2020 -
007: Storytelling Series: Narrative Transportation
Publisert: 10.11.2020 -
006: Politics, persuasion, and building trust
Publisert: 3.11.2020 -
005: The Human Mind Is A Wandering Mind...
Publisert: 27.10.2020 -
004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)
Publisert: 20.10.2020
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
