169 Episoder

  1. Getting Real about Reach

    Publisert: 14.5.2024

  2. Nerd Alert: TV’s Role in Effectiveness

    Publisert: 9.5.2024

  3. Let’s Get Political (in Advertising)

    Publisert: 7.5.2024

  4. Nerd Alert: Advertising’s Impact on Stock Price

    Publisert: 2.5.2024

  5. How to Measure Brand Marketing

    Publisert: 30.4.2024

  6. Nerd Alert: How Storytelling Creates Brand Love

    Publisert: 25.4.2024

  7. What Does Psychology Tell Us About Marketing?

    Publisert: 23.4.2024

  8. Nerd Alert: The Sound of Brands

    Publisert: 18.4.2024

  9. Marketing for the Future

    Publisert: 16.4.2024

  10. Nerd Alert: Nostalgia in Advertising

    Publisert: 11.4.2024

  11. B2B Marketing Hard Truths with Peter Weinberg

    Publisert: 9.4.2024

  12. Nerd Alert: Is TV Still Effective?

    Publisert: 4.4.2024

  13. Marketing Myths Debunked!

    Publisert: 2.4.2024

  14. Nerd Alert: Does Behavioral Advertising Benefit Consumers?

    Publisert: 28.3.2024

  15. What’s Next for Social Media?

    Publisert: 26.3.2024

  16. Nerd Alert: Marketing Research’s Big Problem

    Publisert: 21.3.2024

  17. Settling the Brand Loyalty Debate

    Publisert: 19.3.2024

  18. The Hidden Costs of Low-Quality Media

    Publisert: 12.3.2024

  19. Are Celebrities in Advertising Worth the Price?

    Publisert: 5.3.2024

  20. Break the Digital Doom Loop

    Publisert: 27.2.2024

6 / 9

Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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