The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
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17. Unlocking the Power of Numbers
Publisert: 12.10.2018 -
16. Framing: How You Say Things Matter More Than What You're Saying
Publisert: 5.10.2018 -
15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood
Publisert: 28.9.2018 -
14. Scarcity: Why We Think Less Available Means More Value
Publisert: 21.9.2018 -
13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More
Publisert: 14.9.2018 -
12. Relativity: The Brain Can't Value One-Off Items
Publisert: 7.9.2018 -
11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%
Publisert: 31.8.2018 -
10. On Air Strategy Planning Session with Mariel Court
Publisert: 24.8.2018 -
9. Loss Aversion: Why Getting New Stuff Is Not The Same
Publisert: 17.8.2018 -
8. What is Value?
Publisert: 10.8.2018 -
7. Change Management (It’s Still Not About The Cookie)
Publisert: 3.8.2018 -
6. How To Sell From The Stage
Publisert: 27.7.2018 -
5. The Truth About Pricing
Publisert: 20.7.2018 -
4. Questions or Answers
Publisert: 13.7.2018 -
3. Do Lead Magnets Work and Do You Need One?
Publisert: 6.7.2018 -
2. The Top 5 Wording Mistakes Businesses Make
Publisert: 6.7.2018 -
1. Unlocking The Secrets Of The Brain
Publisert: 5.7.2018
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
