The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podkast av Melina Palmer
497 Episoder
-
497. Making Work Fair
Publisert: 15.5.2025 -
496. The Hidden Costs of Inequity Aversion in Business
Publisert: 13.5.2025 -
495. The Human Side of Leadership w/ Willie Pietersen
Publisert: 8.5.2025 -
494. From Management Mess to Leadership Success
Publisert: 6.5.2025 -
493. Disrupting Implicit Bias
Publisert: 1.5.2025 -
492. Breaking Free from Functional Fixedness
Publisert: 29.4.2025 -
491. Unlocking the Power of Storytelling in Business
Publisert: 24.4.2025 -
490. Metaphors and Brand Connection
Publisert: 22.4.2025 -
489. Beyond Mentorship - How to Sponsor Success
Publisert: 17.4.2025 -
488. The Art of Getting Along
Publisert: 15.4.2025 -
487. What We Value
Publisert: 10.4.2025 -
486. Making It Easy: The Art of Seamless Sales
Publisert: 8.4.2025 -
485. The Social Art of Influence
Publisert: 3.4.2025 -
484. The Psychology of Pricing: Framing with Numbers
Publisert: 1.4.2025 -
483. Unlocking the Laws of Connection
Publisert: 27.3.2025 -
482. The Power of Unity in Persuasion
Publisert: 25.3.2025 -
481. The Consumer Insights Revolution
Publisert: 20.3.2025 -
480. Marketing to Mindstates
Publisert: 18.3.2025 -
479. The Housefly Effect: Small Changes, Big Impact
Publisert: 13.3.2025 -
478. The Power of Choice Architecture in Behavior Change
Publisert: 12.3.2025
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
