The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
En podkast av The Agile Brand
693 Episoder
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#654: Translating research into cross-functional strategic change with Adam Hagerman, Indeed
Publisert: 24.3.2025 -
#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics
Publisert: 21.3.2025 -
#652: The power of multimodal AI with Dani Yogatama, Reka
Publisert: 19.3.2025 -
#651: AI and in-house creative teams with Jen Rapp, Superside
Publisert: 17.3.2025 -
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
Publisert: 14.3.2025 -
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
Publisert: 12.3.2025 -
#648: Breaking down silos between paid and organic search with Matt Shenton, Croud
Publisert: 10.3.2025 -
#647: Achieving retail media success with Ben Dutter, Power Digital
Publisert: 7.3.2025 -
#646: AI in e-commerce with Oren Inditzky, Wix
Publisert: 5.3.2025 -
#645: Building brand trust with Aman Advani, CEO of Ministry of Supply
Publisert: 3.3.2025 -
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix
Publisert: 28.2.2025 -
#643 Disrupting the recruiting world by combining humans and AI with Heidi Golledge, Jobot
Publisert: 26.2.2025 -
#642: Building brand loyalty by storydoing, with Dawn Fichot, Brompton Bicycle
Publisert: 24.2.2025 -
#641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore
Publisert: 21.2.2025 -
#640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor
Publisert: 19.2.2025 -
#639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound
Publisert: 17.2.2025 -
# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi
Publisert: 14.2.2025 -
#637: Redefining the customer experience with The Office of Experience and Mack Trucks
Publisert: 12.2.2025 -
#636: Building resilience in customer service operations with John Finch, RingCentral
Publisert: 10.2.2025 -
#635: Taco Bell's Return to the Big Game and Creating a Successful Niche Agency with Guto Araki and Alex Jacobs, Biite
Publisert: 7.2.2025
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
